Boston MA
Marketing/Public Relations

Senior Practice Group Marketing Manager (Regional Corporate)

CM Legal

Senior Practice Group Marketing Manager (Regional Corporate)
Position summary: The Senior Practice Group Marketing Manager for Regional Corporate & Emerging Companies/Venture Capital (“ECVC”) is responsible for directing the development of market analyses, client development and strategic business planning for their assigned market.  Specific duties and responsibilities include, but are not limited to, the following:
Position responsibilities:
Market analyses and client development

  • Strategically advise market analyses to determine the regional general corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market, and use the intelligence to shape business plans and go-to-market strategies
  • Present the firm’s competitive positioning in the market by working with team members to conduct research and analysis about the competitors inclusive of lateral activity, thought leadership, events, news/experience and league tables
  • Become well educated on local clients and prospective clients by reviewing analyses of financial, experience, marketing client engagement and competitor representation data
  • Serve as the marketing subject matter expert for the market

Client targeting and new business development

  • Oversee priority projects for targeting new business for the regional general corporate and ECVC practice and advise lawyers on strategies for developing business from target companies and relationships
  • Work with specialist to develop cross-selling strategies and oversee specialist in the execution of strategies
  • For opportunities coming from regional targeting initiatives and client expansion programs, advise lawyers on new business opportunities, and providing support on the development of the approach, team, proposition, and supporting materials (i.e., credentials, targeted events etc.)

Strategic business planning and reporting

  • Consult with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets that coordinate with global practice group goals and objectives, setting long and short-term goals for the market
  • Proactively manage implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including responsibility for periodic meetings and overseeing specialist preparing reports, analysis, and progress monitoring

Profile raising, marketing campaigns and events

  • Work with local business development team members to develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goals
  • Develop event strategy for market based on market and competitive analyses and in support of business plan goals
  • Report on the success of activities with key stakeholders and provide recommendations for future
  • Strategize with PR team to advance the profile-raising efforts of the market
  • Partner with marketing colleagues to advise on content for regional surveys, specific lawyer and practice awards and accolades
  • Support integration of lateral lawyers into general corporate or ECVC practices within the market
  • Oversee specialist in maintaining a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionals
  • Collaborate and strategize closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activities
  • Serve as direct supervisor and mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
  • Support business professional development and continued educational opportunities
  • In collaboration with immediate supervisor and Central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
  • All other duties as assigned or required

Skills and experience:
Required:

  • After orientation, exhibit proficiency in the Microsoft Office suite, iManage, Salesforce and other firm applications
  • Ability to work extended and/or weekend hours, as required
  • Ability to travel, as required
  • 7+ years marketing-related experience in the field with 3+ years of management experience in relevant roles. Proven ability to operate at a more senior level in terms of scope of responsibility, judgement, and independent nature
  • Ability to operate effectively within a matrixed work environment   

Preferred:

  • Bachelor’s degree in marketing or related field
  • Experience working in a law firm or other professional services organization
  • Supervisory experience

Competencies:

  • Strong project management skills and follow-through ability
  • Demonstrate great initiative and the ability to work independently
  • Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
  • Team oriented with excellent interpersonal and collaborative skills
  • Keen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices, and individual attorneys
  • Strong problem-solving skills including the ability to anticipate problems as well as suggest and execute on solutions
  • Ability to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projects
  • Strong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departments
  • Highly organized, efficient, and extremely detailed oriented, with superior proofreading and fact checking skills
  • Capable of staying productive and accurate under pressure with tight deadlines

The expected annual pay range for this position is $150,000 – $220,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

 

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