Boston MA
Marketing/Public Relations

Senior Practice Group Marketing Manager (Capital Markets)

CM Legal

Senior Practice Group Marketing Manager (Capital Markets)

Our client is seeking a Senior Practice Group Marketing Manager (Capital Markets) to join the Marketing and Business Development team. This role is open to several locations including New York, Boston, Chicago, San Francisco and Palo Alto.

Position summary: The Senior Practice Group Marketing Manager leads the marketing and client development activities for assigned practice group(s) within the Business department, under the supervision of the Associate Director of Marketing. 

The primary goal is drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities.
In this leadership role, the Senior Practice Group Marketing Manager will interact with practice group leaders and partners in devising marketing and client development programs in a manner consistent with the firm’s overall strategy.

Work is defined by the strategies and goals of the Business department.
Work is reviewed at milestones, or at completion. Assignments are broad in nature requiring originality and ingenuity. Specific duties and responsibilities include, but are not limited to, the following:
Strategic Planning and Leadership

  • In conjunction with the Associate Director of Marketing Business, department and practice group leaders, develop and execute marketing and business development plans for assigned practice group(s)/industries/verticals, and individual partners within those groups
  • Act as a thought leader to practice group leadership and partners on marketing best practices to build brand, aid client development, and cultivate new business opportunities
  • Collaborate within and across marketing department, practice groups, and interested stakeholders on practice-specific strategies/tactics, initiatives, projects, and client development opportunities
  • Leadership of marketing budget for assigned practice group(s), providing guidance and strategy in deployment to maximize brand and client development opportunities
  • Support lateral partner integration as the marketing liaison for all related marketing needs to accelerate onboarding and integration into the firm
  • Implement service excellence standard in the communications, interactions, and delivery of marketing support to the firm

Practice Group Marketing Responsibilities

  • Ownership of all aspects of Business department marketing activities for assigned practice group(s)
  • Create annual budget and marketing plan in conjunction with Practice Group Leader(s) and manage both to achieve goals within budgetary guidelines
  • Lead assigned marketing staff to execute marketing plan priorities, projects, events, and respond to ad hoc requests
  • Develop leading marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
  • Oversee the execution of winning responses to formal RFP/RFIs in conjunction with firm’s Pitch & Proposal team
  • Execute firm sponsored and industry participation events, sponsorships, client dinners, and related activities
  • Lead, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions
  • Lead the development and execution of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more
  • Monitor clients, industry trends, and business climate and champion initiatives to create institutional clients at the firm through cross-sell existing services, practice groups and offices
  • Collaborate with Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR/Media requests
  • Provide leadership, guidance and mentoring to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effort
  • Act as an expert in and advocate for the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities
  • Provide day-to-day supervision and mentorship of direct reports, ensure compliance with all firm and department policies; and support business professional development and continued educational opportunities
  • Participate in hiring, performance appraisals, counseling, performance management and other employee lifecycle events
  • Other duties as assigned or required

Skills and experience:

  • Ability to work extended and/or weekend hours, as required
  • Ability to travel, as required
  • 7+ years applicable experience in the field with 2+ years of exempt/management experience in relevant roles along with the proven ability to operate at an elevated level in terms of scope of responsibility, judgement, and autonomy
  • Work more independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department


  • Bachelor’s Degree
  • Advanced degree preferred in a related field and significant prior experience in sales and marketing organizations. Depth of understanding of the individual office’s region is strongly preferred
  • Experience with sales contact database programs
  • Supervisory experience


  • Proactive, have high energy, and be creative, quick thinking, and comfortable with risk
  • Must be entrepreneurial by nature
  • Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
  • Excellent analytical skills
  • Proven ability to carry and achieve marketing goals
  • Strong interpersonal skills with ability to facilitate and solve problems
  • Strong communication, both verbal and written, and presentation skills
  • Detail-oriented with advanced organization skills

The expected annual pay range for this position is $140,000 – $215,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.


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