New York NY
Marketing/Public Relations

Market & Competitive Intelligence Manager or Senior Manager

CM Legal

Market & Competitive Intelligence Manager or Senior Manager

Our client is seeking a Market & Competitive Intelligence Manager to support the firm’s strategic decision making, based on internal and external data and analysis.  This role will help to drive decision making in relation to the clients and markets strategy as well as providing strategic advice and intelligence to the firm’s Executive Committee. It will also provide timely research to support the day-to-day client development and enhance the pitch ROI, including developing the BDMC data and technology strategy.   


  • Manage and guide the global competitive intelligence team and outsourced research provider to deliver timely research and analysis reports in response to requests from the partnership, the BDMC function or other parts of the firm, including client briefs, industry or market trends reports.
  • Work closely with the BDMC leadership team to support the strategic direction and decision-making of the BDMC function and the firm, including in relation to the client and industry program, feedback program and pitch strategy, including providing regular reports on KPIs.
  • Liaise with the firm’s Executive Committee (ExComm) to provide research and analysis to support strategic decision making. Including the production and presentation of timely and concise summary reports with clear recommendations.
  • Provide proactive market and competitor intelligence to ExComm, the wider partnership and other parts of the firm.
  • Monitor firm’s key clients and industry sectors and related news sources to identify and communicate information about potential opportunities to relevant stakeholders.
  • Work closely with the global BD Technology team to ensure best practice use of the firm’s CRM system (Microsoft Dynamics), matter database (Foundation), and other BD Technology systems.
  • Support the development of the BDMC function’s data strategy, including how to gather and effectively use data from the various systems across the firm (Aderant, Matter Hub, Foundation, Microsoft Dynamics etc.).
  • Develop strong relationships with other members of the professional services team (including in Finance and IT) to develop a coordinated approach to reporting across the functions.
  • Work closely with the knowledge and practice development teams to optimize use and ROI of third party data sources.
  • Maintain a high level of understanding of the latest legal and business research methods and tools.
  • Manage the relationship with the outsourced research provider, including setting priorities, briefing and coordination across geographies, and tracking performance against KPIs.
  • Support and deliver training and best practice for the BD, marketing & communications team, attorneys and others engaging in competitive intelligence.
  • Foster a culture that supports collaboration and team spirit committed to professional excellence and the highest levels of client service.  
  • Manage, mentor, and develop the competitive intelligence team in the U.S. and EMEA.


  • A minimum of 7 years of research/market & competitive intelligence experience, ideally in a professional services or corporate environment. Previous experience at an international law firm is preferred but not required.
  • Solid understanding of research techniques and technologies, analysis, and competitive intelligence.
  • A track record of delivering timely, accurate and concise reports with clear recommendations to support decision making and firm strategy.
  • Focus on actionable outputs and deliverables with understanding of, and ability to use, innovative techniques to display information and data.
  • Impeccable written and verbal communications skills.
  • Detail-oriented, and organized work style.
  • Proven project management skills, with the ability to multitask and change priorities as required.
  • Ability to manage multiple deliverables within a tight timeframe and deliver high quality work.
  • Ability to work globally and interpret and translate business requirements into research output.
  • Ability to engage and influence senior stakeholders.
  • Proactive approach to defining needs and delivering solutions.
  • Knowledge of CRM systems, including Microsoft Dynamics, and matter databases, including Foundation, is preferrable.
  • Effective interpersonal skills, with the ability to work well with and build trust with different stakeholders and build consensus around new programs and initiatives.
  • Works collaboratively with colleagues across the BDMC function and the wider Firm.
  • Ability to effectively balance the desire for broad change with an understanding of how much change the Firm is capable of handling, to create realistic and achievable goals.
  • Experience working in a global environment and sensitive to different cultural perspectives.
  • Effective and empathetic people manager who can attract, motivate and develop a globally integrated, collaborative, diverse and high performing team.

*The estimated base salary range for this position is $130,000 to $160,000 at the time of posting. The actual salary offered will depend on a variety of job-related factors, including skills, education, training, credentials, experience, scope and complexity of role responsibilities, geographic location, and performance. This role is exempt meaning it is not overtime pay eligible.


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