Digital Marketing Communications Specialist
Our client is seeking a Digital Marketing Communications Specialist to join the Marketing & Business Development department.

Position summary: Working within the Digital Marketing team, the Digital Marketing Communications Specialist will support the firm’s various marketing initiatives, thought leadership and client event campaigns to drive engagement across digital platforms. The Specialist will work closely with the Practice Group Marketing, Events and Creative teams, and other marketing personnel on a regular basis. Specific duties and responsibilities include, but are not limited to, the following:
Position responsibilities:

• Create and monitor all email marketing campaigns
• Ensure email content and templates are optimized
• Communicate with Creative and Practice Group Marketing teams across request queues
• Create, segment, advise on and maintain marketing lists in Pardot in collaboration with the Market Data team
• Work with Digital Marketing Manager on short- and long-term goals for A/B testing
• Create automated user journeys with Pardot workflows (nurture campaigns)
• Track and analyze campaign results, including creation and tracking of UTMs
• Aid additional digital marketing efforts
• Keep up to date with existing and emerging trends and best practices
• All other duties as assigned or required

Skills and experience:
Required:

• 3+ years’ experience working in email marketing (e.g., creating, sending and automating marketing email workflows to send emails to our relevant contacts about various marketing initiatives and events, while working to keep the firm in compliance with regional and global data privacy laws)
• Experience using Pardot or similar account engagement and marketing automation platform
• Experience with Salesforce or similar CRM
• Experience with analytics analysis and reporting
• Proficient in MS Office including Word, PowerPoint and Excel
• Experience in editing and proofreading, specific to an online environment

Preferred:

• Bachelor’s degree
• Familiarity with Workfront, Google Data Studio, PowerBI, MS Teams and MS Planner a plus
• Experience working within legal, professional services, technology or related industry

Competencies:

• Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
• An excellent team player with strong interpersonal skills, successfully able to build relationships with a variety of diverse stakeholders
• Excellent problem solving and troubleshooting skills
• Great project management skills with strong attention to detail and a highly organized approach to working
• Self-starter, driven, and highly motivated

Our client offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.
Below you will find the compensation range specific to this role in several of the US locations where it is open. Please note that final offer amount will be dependent on experience and skillset of the candidate.

• San Francisco: $43.00 to $49.00 hourly
• Palo Alto: $43.00 to $49.00 hourly
• Los Angeles: $39.00 to $45.00 hourly
• San Diego: $47.00 to $43.00 hourly

Additionally, see below for a description of bonus and benefits generally applicable to those in US offices.

• Other compensation may include an annual discretionary merit bonus.
• Employees in this role will have the option to elect various benefits, including medical, dental, vision, accidental death and dismemberment, life insurance, dependent life insurance, long term disability, long-term care insurance, health savings accounts (if enrolled in an HDHP) and health/dependent care spending accounts.
• 401(k) and profit sharing.
• Paid Time Off (PTO): 20 days accrued per calendar year.
• Ten paid holidays each year.
• Other benefits include the option to participate in our tuition reimbursement program and wellness program, which includes fitness reimbursement each year.

The salary range in other markets will vary.