Content Campaign Manager

Summary: The Content Campaign Manager is a key member of the firm’s Marketing and Business Development Department and leads the strategic planning and execution of content campaigns to enhance the firm’s business development and marketing efforts.

Qualifications:

• Bachelor’s degree in marketing, communications/journalism, or related field.
• Five to seven years of experience in content, journalism, or marketing communications role within a law firm, professional services firm, or agency.
• Strong data and analytical mindset and an ability to set, measure, and report on key performance indicators.
• Excellent writing and communication skills.
• Strong project management, multitasking, and prioritization skills and ability to meet deadlines.
• Ability to work independently and with a highly collaborative team.
• High attention to detail.
• Sound judgment.
• Experience with technology and software (e.g., Word, PowerPoint and Excel. Photoshop, InDesign, and Tableau experience are a plus).

Duties and Responsibilities:

• Lead the development of integrated, multichannel marketing campaigns in collaboration with all relevant stakeholders.
• Conceptualize, write, edit, and maintain campaigns that include thought leadership content, interactive digital platforms, visuals, websites, social media content, video, infographics, and other media.
• Develop strong working relationships with Marketing and Business Development, events, CRM, digital marketing, and brand teams.
• Lead creative briefs with business development colleagues and lawyers.
• Develop and execute on campaign editorial calendars.
• Define key performance indicators and work with digital marketing and business development colleagues to measure and report on campaign results.
• Use data analytics to improve campaign strategies and tactics.
• Collaborate with content and creative services colleagues to build unified, on-brand, and visually-engaging campaigns.
• Collaborate with collateral team to develop related materials.
• Share key data and analysis of campaigns to business development colleagues, lawyers, and other stakeholders for client follow-up and for future campaign strategy.
• Review processes and technology platforms and collaborate with digital marketing colleagues to make recommendations and improvements
• Research market trends for emerging issues and best practices.
• Leverage best practices for future campaign planning.

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