Washington DC
Marketing/Public Relations

Content Campaign Manager

CM Legal

Content Campaign Manager

Summary: The Content Campaign Manager is a key member of the firm’s Marketing and Business Development Department and leads the strategic planning and execution of content campaigns to enhance the firm’s business development and marketing efforts.


  • Bachelor’s degree in marketing, communications/journalism, or related field.
  • Five to seven years of experience in content, journalism, or marketing communications role within a law firm, professional services firm, or agency.
  • Strong data and analytical mindset and an ability to set, measure, and report on key performance indicators.
  • Excellent writing and communication skills.
  • Strong project management, multitasking, and prioritization skills and ability to meet deadlines.
  • Ability to work independently and with a highly collaborative team.
  • High attention to detail.
  • Sound judgment.
  • Experience with technology and software (e.g., Word, PowerPoint and Excel. Photoshop, InDesign, and Tableau experience are a plus).

Duties and Responsibilities:

  • Lead the development of integrated, multichannel marketing campaigns in collaboration with all relevant stakeholders.
  • Conceptualize, write, edit, and maintain campaigns that include thought leadership content, interactive digital platforms, visuals, websites, social media content, video, infographics, and other media.
  • Develop strong working relationships with Marketing and Business Development, events, CRM, digital marketing, and brand teams.
  • Lead creative briefs with business development colleagues and lawyers.
  • Develop and execute on campaign editorial calendars.
  • Define key performance indicators and work with digital marketing and business development colleagues to measure and report on campaign results.
  • Use data analytics to improve campaign strategies and tactics.
  • Collaborate with content and creative services colleagues to build unified, on-brand, and visually-engaging campaigns.
  • Collaborate with collateral team to develop related materials.
  • Share key data and analysis of campaigns to business development colleagues, lawyers, and other stakeholders for client follow-up and for future campaign strategy.
  • Review processes and technology platforms and collaborate with digital marketing colleagues to make recommendations and improvements
  • Research market trends for emerging issues and best practices.
  • Leverage best practices for future campaign planning.



  • Max. file size: 300 MB.

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